The books
A series, and
a standalone.
The Maximize series empowers readers to reach their full potential, beginning in sports and expanding beyond. The Recruiting Playbook is a standalone resource designed to guide families through the college sports recruiting journey.
Maximize Your
Athletic Potential
13 KEYS TO UNLOCK YOUR FULL POTENTIAL + 3 BONUS CHAPTERS ON WINNING
Master the art and science of elite athletic performance. The book brings together decades of coaching, research, and study into a structure you can follow, whether you are the athlete, the coach, or the parent. This applies to all sports: soccer, baseball, basketball, football, tennis, volleyball, pickleball, MMA, and more.
13 keys 3 bonus chapters All sports
RELEASE DATE: 9/14/26
The Recruiting
Playbook
THE BEST GUIDE TO COLLEGE SPORTS RECRUITING
SECURING THE SCHOLARSHIP FOR HIGH SCHOOL & CLUB ATHLETES
High school Club athletes For parents too
Athletes · Coaches · Parents
Potential is not
a talent problem.
It is a system.
Books on athletic performance and college recruiting, built from 25+ years of playing, coaching, and studying what actually moves the needle.
Continuous improvement
No single step gets you there. The Maximized system is a process that builds you for success.
25+
Years in sports
10+
Years coaching
2
Books published
All sports
Club to high school
The approach
Engineered, then
written plainly.
Engineered and articulated, then written with clear intention.
Jeff is an engineer by trade, so the work starts with understanding why and how a system is built and how it functions. Then it gets rewritten so an athlete can apply it to their game.
Easy to read
Organized, well-structured, and easy to read. You should never need a second book to understand this one.
Value added
Drawn from years of coaching, research, and playing, and decades of studying sports and movement patterns of play. Zero fluff, 100% exclusively original, high-impact content that works.
Practical and relatable
Built and written for intentional action. Every concept gives you an immediate tactic or strategy to apply in your next session or game.
A positive, powerful mindset, discipline, and a strategic approach are fundamental to growth.
About the author
Jeff JR Anderson has spent over 25 years in sports as a semi-professional soccer player, a coach, and a lifelong student of sports movements and performance.
He is an engineer by trade and believes in systems designed to operate at maximum efficiency. This reflects how he operates: understand the system, learn how it functions, then explain it so anyone can use it to their advantage. He trains in functional fitness and weightlifting to improve performance and plays competitive pickleball on days he is not writing.
He started working on his first book in 2016, organizing decades of learning from mentors, research, conversations with athletes and coaches, and the study of sports into books that athletes, coaches, and parents can benefit from.